IDOLiSH7 “Mr.AFFECTiON” (Review)

Contrasting songs bring forth the energy and emotion of IDOLiSH7 in Mr.AFFECTiON.

Label: Lantis
Release date: 08/01/2020
Genre: Pop/Ballad


02. ハツコイリズム
03. Mr.AFFECTiON (Off Vocal)
04. ハツコイリズム (Off Vocal)

Track by track analysis:


IDOLiSH7 are back with an intense, fast paced electro-pop track. Mr.AFFECTiON is big on its progressive synths, glitchy synth hits and fills, a simple, bass-y beat and an upbeat main melody that takes this song to whole new level of energizing (or energy draining song if songs like this tend to drain you). The bridge is made for this song to shine on a live setting.

Vocally, this group pulled off a synced and powerful performance that, together with the high throttle instrumental, was overflowing with energy. 4.5/5

02. ハツコイリズム

Hatsukoi Rhythm shines with its acoustic instrumental with a romantic yet melancholic vibe. Acoustic guitars, sweet piano melodies, gentle bass line and drums create a warm and emotional soundscape, as if IDOLiSH7 are serenading the listener as street lights illuminate them and snow falls. Its gentle instrumental, the vocal direction and consistent, quality performance for this track make it easily one of the group’s best songs. The highlight of the release. 5/5

Final rating:

After a year without any group releases, IDOLiSH7 made their return with Mr.AFFECTiON.

The single counts with two contrasting songs in tone and instrumentalization. On one hand we have the excitement and energy of the title track, riding on a lot of synth work and dance floor driven beats.

On the other we have IDOLiSH7 performing their best ballad to date. Hatsukoi Rhythm has the makings of a MEZZO ballad but exudes a completely different warmth as that takes that quality up to a septet standard, richer on the vocal end.

All in all, this is one of the most consistent singles the group has released. The group continues to improve on the vocal end. The music itself was catchy and quiet but both tracks with a lot of emotion – on different spectrums – in it.

This is a release that is exciting without being cheesy, and slow paced and gentle without being generic. Mr.AFFECTiON is a must listen.

Mr.AFFECTiON is available for purchase at CDJAPAN.